CONCEPT:-The essence behind the advertisement, the guy wasn’t dead and hence that dot did not fade off. For Indian women the red dot symbolizes her marital status. That's really symbolic... like 'cuz it would'nt come off, the husband was not dead. The women in black cloth are called Rudalis...professional weepers and they are much much more concerned to remove those marital stuffs rather than being concerned about the woman. I think this was beautiful and so happy! If only permanent markers could keep us together!
TAGLINE:- Camlin Permanent Marker: it stays forever.
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